Resisting Social Influence

Social Support

Having someone else to support their view allows them to no longer fear ridicule for giving their view. They can resist the pressure to conform.

AO3

• P- There is research support for the role of social support in reducing pressure to conform.
• E- In one variation of Asch's study, he found that the rate of conformity dropped to 5% when there was a confederate who gave the correct answer throughout the trials.
• E- This suggests that when we have social support it's much easier to be independant and give our genuine answer & resist group pressure to conform.

Locus of Control

Our personality influences our likelihood to conform

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