Ensuring quality means making sure that products are made to a minimum standard or better. The cost of doing this should be covered by extra sales.
What is quality?
Quality is about meeting the minimum standard required to satisfy customer needs. High quality products meet the standards set by customers - for example, a high quality washing-up liquid can claim that one squirt is sufficient to clean a family's dirty plates after a meal. A poor quality washing-up liquid requires several squirts.
In many industries a quality standard is laid down by independent organisations such as the…