Privacy means keeping your data private. Your Privacy in the Uk is protected by the Data Protection Act 1998
They keep track of all your interactions and save them to use at a later date. You should:
- Know how to use Privacy settings.
- Be aware of how much personal information you share online.
Are able to reord information about your searches including your location (IP address), they use this to help personalise your searches and display relevent online adverts. This information could be used by hackers to gain users' personal inforamtion to steal their identity.