- Secondary data: Data collected by someone other than the user.
- Social facts: The values, cultural norms and social structure external to the individual.
- Quantitative: Produces mass measurable data.
- They give wider and more representative picture of a situation than an individual sociologist could obtain through primary research.
- They can be compared though difference periods of history and different places.
- Quick and easy to obtain.
- They're compiled by experts meaning they're unlikely to have errors.
- Comparisons may be difficult because of different ways of categorising items.
- Government bias.
- Methods of gaining early statistics may be unreliable and categories may vary.
- They may not be available for some…