Demographics - classification for audiences: Age, Gender, Location, Status etc.
Categories to classify audiences: A, B, C1, C2, D = financial status
Types of audience: Primary, Secondary, Niche and Mainstream
Audience theorists believe the digital age means there is no mass audience because of Market or Audience Segmentation
Narrowcasting is taking over broadcasting and thenumber of texts attractning a large number of audiences are decreasing rapidly. The film market are now relying on formulaic blockbusters or franchises in order to gain large audiences
Many argue print media is dying but The Sun and The Mail are still attracting large readerships
EXAMPLE:: The Independent…