Memory and The Multi-Store Model

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Memory and The Multi-Store Model

Memory is defined as a system of retaining information from our daily life experiences. Our daily experiences create schemas which is a mental template for interpreting and processing incoming information based on our unique experiences of the rest of the world.

Memory involves three basic features:
Encoding - the format that information is held
Storage - the retaining of the information
Retrieval - accessing the information when it is needed

Short Term Memory:

Capacity: 5 - 9 pieces or Millers 7+/- 2
Duration: 18-30 seconds
Encoding: Acoustic

Long Term Memory:

Capacity: Unlimited
Duration: Life time
Encoding: Semantic

The Multi Store model was developed by Atkinson and Shiffrin and includes three separate unitary stores: Sensory Memory, Short Term Memory


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