Markets -Where sales happen- the meeting place between customers and suppliers.
- Mass markets: sells ordinary things to very large numbers of people at quite cheap prices
- Niche markets: serves specialist customers, suits small businesses as
they devote lots of time to specific production that would be
unprofitable to larger businesses.
- Segmented into 5 different groups of people
- Social Class
- Culture or religion
- Primary- finds new info,…