Marketing

Markets -Where sales happen- the meeting place between customers and suppliers.

- Mass markets: sells ordinary things to very large numbers of people at quite cheap prices

- Niche markets: serves specialist customers, suits small businesses as

they devote lots of time to specific production that would be

unprofitable to larger businesses.

- Segmented into 5 different groups of people

- Age

- Social Class

- Location

- Culture or religion

- Gender

Market research

- Primary- finds new info,…