long term memory: encoding, capacity, duration studies

capacity

• for LTM is unlimited
• any faliure to remembr information could be due to: 1. LTM store being full so informaiton can't be remembered or 2. informaiton is in the store but can't be accessed

duration

Bahrick- VLTM

• 400 participants asked to remember names of class mates from high school (free recall task). also shown photos/ lists of names some of which were ex school friends who the particiapnts had to identify (recognition task)
• found those who left school 15 years ago recalled 90% of faces and names in recognition task. those who left 48 years ago recalled 80% names and…