How To Open An Amazon Seller Account And Frequently Asked Questions

In October 2019, Amazon had nearly 2.15 billion desktop and mobile visits, making it the most visited ecommerce property in the U.S. In 2016, nine out of 10 shoppers began their search online with a verification of prices on Amazon, and nearly half of all product searches start with Amazon (46.7%) vs. Google (35%). And if you're a seller, consider this: Nearly half of all Amazon sellers generate 81-100% of their revenue through Amazon sales. What we're saying is that if you don't have an Amazon seller ungating services yet ... it's time to get one.

Amazon sellers are expected to abide by Amazon’s terms and conditions, with requirements including responding to customer inquiries within 24 hours and high standards around shipping times, confirmation emails, order cancellation rates and a large number of other criteria. If you don’t meet these requirements, you could find yourself suspended.

Although managing the expectations and requirements of an Amazon seller account may seem difficult, establishing an account is remarkably easy. Here's how to set up your Amazon seller account and start racking up sales in the world's largest e-commerce marketplace.

Determine what type of merchant account you need

To get started, you’ll want to visit Services.Amazon.com and sign up. You can choose between selling as an individual and selling as a professional.

If you are new to e-commerce and plan to sell fewer than 40 items per month, selling as an individual may be the best option; you will be charged $ 0.99 per sale (plus other fees). Professional Seller Accounts are designed for sellers who intend to sell 40 or more items per month, and cost $ 39.99 per month, plus other applicable fees.

Fill in all the necessary information

When you create your account, enter your first and last name, an email address to use for the account, and you will be asked to create a password. Once this is done, you will be asked to provide your legal name, which is basically asking, "Who is going to pay the taxes on this income?"

Although it is not necessary to have a legal business right away to start selling on Amazon, if you do, use the name of the legal business when filling out the online form. If not, go ahead and use your personal information. The best part is that you can quickly change the structure and classification of your account in the future by updating your account information at any time.

This means that you can update the information if you decide to register a legal business name at a later date. Of course, along the same lines, you can use your personal tax information (social security number) if you are claiming your earnings as "personal income" at first.

Start setting up your Amazon store

Now that you have an account, it's time to start setting up your store. Keep in mind when creating your consumer face, the name of the store.

For example, if you are selling a wide…