FUNCTIONAL OBJECTIVES AND STRATEGIES

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USING OBJECTIVES AND STRATEGIES

Objectives set out what the business is trying to achieve.

Objectives can be set at two levels which are:

  1. Corporate level- These are objectives which concern the business or the organisation as a whole.
  2. Functional level- Objectives set for an individual/area of a business which contribute to the overall corporate objectives.

Examples of corporate level objectives:

  • For a return on investment of at least 15%
  • To achieve an…

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