USING OBJECTIVES AND STRATEGIES
Objectives set out what the business is trying to achieve.
Objectives can be set at two levels which are:
- Corporate level- These are objectives which concern the business or the organisation as a whole.
- Functional level- Objectives set for an individual/area of a business which contribute to the overall corporate objectives.
Examples of corporate level objectives:
- For a return on investment of at least 15%
- To achieve an…