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Chapter 1 ­ Revision Booklet

Using Objectives and Strategies

Business Objectives:
-Objectives: Goals or targets that must be achieved in order to realise the stated aims of an
organisation. They tend to be medium to long term.
-Corporate Objectives: The goals or targets of the whole organisation, usually based…

Page 2

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Chapter 1 ­ Revision Booklet

SMART Objectives
To be effective, objectives should be SMART:
-Specific: Clearly and easily defined
-Measurable: Quantifiable (e.g. to increase market share)
-Agreed: Managers and subordinates are involved in setting the targets
-Realistic: Achievable and not in conflict with other objectives
-Time Bound: Based on an…


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