CUSTOM FIT GARMENTS

• Nike created !D allowing customers to create their own style, colour of shoe
• to customise further, customers can add lettering
• Levi's offer a design-your-own jeans service
• theres a number of reasons for the increase in custom garments;
  - linking of CAD and CAM
  - the ability to alter measurements
  - development of fast electronic communications

BENEFITCS OF CUSTOMISATION TO CUSTOMERS;

• nowadays, people want…