Three main factors influence the sociologist's choice of research method:
-The methodological preference of the sociologist
-Practical aspects of research
Positivists prefer quantitative data. In their view, the aim of research is to reveal cause andeffect relationships. This requires quantitative data to identify patterns and trends in behaviour. Positivists thus prefer to use structured techniques, example: questionnaires, which generate reliable, representative data.
Interpretivists prefer qualitative data. In their view, the aim of research is to uncover the meanings people hold. The only way to do this is to allow them to act or speak in the ways they feel are appropriate. This is best…