Business Studies - Question Structure
1) Mutiple choice
Which one of the following elements of the marketing mix does this represent? Select one answer. (1 mark)
A) Price C) Promotion X
B) Product D) Place
1) Make two points.
Identify two possible extension stratgeies that a chocolate manufacturer might use. (2 marks)
1) Create new packaging.
2) Add new ingredients or flavours.
1) Identify one way
Explain one way in which effective marketing can help improve the products of a business. …