Business Studies - Question Structure

Business Studies - Question Structure

1 mark

1) Mutiple choice

2) Identify

3) Describe

Which one of the following elements of the marketing mix does this represent? Select one answer.             (1 mark)

A) Price                                              C) Promotion  X

B) Product                                          D) Place

2 marks

1) Make two points.

Identify two possible extension stratgeies that a chocolate manufacturer might use.                                     (2 marks)

1) Create new packaging.

2) Add new ingredients or flavours.

3 marks

1) Identify one way

2) Explain

Explain one way in which effective marketing can help improve the products of a business.        …