Business product life cycle
- Created by: lee42
- Created on: 08-03-19 12:02
Fullscreen
Product life cycle
- Five stages of product life cycle-
- developemnt- A complex stage. Also, it would involve a long lead time before sales achived
- introduction- Involves a low level of sales, negative cash flow and low capacity utilisation
- growth- fast growing sales, rise in capacity utilisation and economies of scale occurs
- maturity- Prices/profit fall and cash flow should be strongly positive.
- end/decline- falling sales and competitors leave the market
Uses of the product life cycle model
- predict future trends and sales
- Mrket positioning/training
- Portfolio easeir…
Comments
No comments have yet been made