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Angela Emma Rudd BMA
19th October

Business Studies ­ The Product Life Cycle Notes

The product life cycle traces the sales of a product over its life. The typical path
for a product can be divided into five stages.

1. Research and Development
During this stage the basic idea is…

Page 2

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Angela Emma Rudd BMA
19th October

Product Launch and Capacity Utilisation
Capacity of a firm refers to the maximum amount it can produce at a
moment in time. This depends on the numbers and skills of its employees
and its capital equipment and technology.
Capacity utilisation refers to the amount…


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