Business Ethics and Sustainable Management


Rules and Principles of Ethics are known as Ethical Theories:

  • These Ethical Theories are Normative in nature, that is, they are prescriptive and they propose to prescribe the morally correct way of acting.

Relationship between Morality, Ethics and Ethical Theory 

Morality Ethics rationalises morality 

Ethics To produce ethical theory 

Ethical Theory That can be applied to any situation

Potential Solutions to Ethical Problems 

Decision makers must weigh values and reach a judgememt. 

Main drivers of business ethics:

  • Government - Law, public policies, infrastructure 


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