Asch

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  • Created on: 31-05-12 11:53

Reaching a Verdict – How Psychology Can Inform Behaviour in the Courtroom

Reaching A Verdict

 

3.2 Majority Influence

 

·        An insight into the power of majority influences and conformity.

 

Key Study: Asch, The Power of Majority Influence & Conformity

 

Aims:-

 

·        To investigate the effects of conformity to a majority when the task is unambiguous.

 

Methodology:-

 

·        A laboratory experiment

 

Procedure:-

 

·        Asch arranged for a naïve participant to be asked a question to which several stooges of the experimenter had already given clearly the wrong answer.

·        The confederates were told to give the same incorrect answer on 12 critical trials. 

·        In total there were 18 trials with each participant:

 

o       In the first two trials- confederates answered correctly

o      

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