Recession = there are at least two consecutive quaters of negative growth.
- Prices may fall as supply exceeds demand
- Cost may fall as some resources become more plentiful, this may also reduce prices
- Output of inferior goods will rise
- Sales of inferior goods will increase as consumers buy fewer normal goods and replace them with inferior goods.
- Sales of income elastic goods will fall significantly
- Sales of normal goods will fall
- Unemployment is high, consumers have less income to spend and feel more uncertain about the future
- Output of normal goods will fall and investment falls
- Many businesses will fail and existing ones will cut back output.
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