1. Personal Details - of the owner & other important personnel - like CVs. Investors will want to know who they're trusting w their money
2. Mission statement a way of describing broad aims of the compnay.
3. Objectives - more specific than aims
4. Produce description - including details of the market & competitors. Should explain how the fim will achieve product differentiation - USP. should also descirbe marketing strategy using 4P's. Statements should be supported by field or desk research
5. Production details - how the firm will make its product or provide its service. Should list equipment needed & its location
6. Staffing requirements - what personnel will be needed - how many people, their job descriptions & expected wage bill
7. Finance - should explain how much money is needed to start up the business. Cash flow forecast & projected profit & loss account & balace sheet
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