Soft HRM

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Soft HRM - Outline & Characteristics

Soft Human Resource Management e.g. McDonalds

  • Treats employees as the most important resource in the business and a source of competitive advantage
  • Employees are treated as individuals and their needs are planned accordingly
  • Focus of HRM: concentrate on the needs of employees – their roles, rewards, motivation etc.

Soft HRM Characteristics:

  • Training and development opportunities
  • Internal promotion                                                                    
  • Development appraisal systems                              
  • Consultation and empowerment                             
  • Flat organisational structure
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