1) Individual affect our behaviour - Your use of language may be effected by individuals.
Example:You may swear infront of your friends but not infront of your parents.
2) Groups affected our behaviour - You may engage in 'rowdy' behaviour with certain groups of people.
Example: Join in a football chant.
3) Society & Culture affect our behaviour - The way you dress in certain countries.
Example: You may cover up more if you visite Middle Eastern countire such as Suadi compared to England or the USA.
Obedience - The act of following an order given by a person with recognised authority over you.
Legitimate Authority - Respect the person in authority, trust they are right.
Illegitimate Authority - Scared of what will happen if you do not obey.
Constructive Obedience - Benefits society, keeps systems running smoothly and safe.
Example: Obey traffic signs, dont play with matches, follow fire drills.
Malevolent Obedience - Badly intended.
Example: Iraq conflict - Abu Ghrib prison abuse, bullies.
Misguided Obedience - When the authority figure has the wrong information.
Example: teacher gives wrong information for an exam.
Aim: To measure how obedient naive participants would be when ordered to give increasing intense shocks to an innocent victims.
Procedure: A labotory experiment at Yale University, 40 male volunteers recuited through a newspaper advert, paid $4.50. The three key people: The Experimenter - Giving orders, The Learner - Confederate, The Teacher - Naive Participant. Told it is about punishment and memory/ learning, rigged draw to determine roles, participants shown equiptment and given a sample electric shock.
Results: Many showed sign of stress, nervous laughter, sweating, and three had seizures. 100% of participants obeyd and continued to shock upto 300 volts, 14 out of 40 stopped between 300 volts to 375 volts. 26 (65%) continued all the way to 450 volts - obeyed till the very end.
Conclusion: Given the right situation, 'normal' people will obey an authority figure to the extent of harming another human being.