Loftus (1974) investigated into the accuracy of memory recall after a car accident, in particular whether leading questions have any effect. She showed 45 students 7 different films of car accidents, then asked them a series of questions afterwards - with one critical question: "about how fast were the cars travelling when they hit eachother?". One group recieved this, whilst the other 4 recieved a variation, with the word 'hit' being replaced by either smashed, bumped, collided or contacted.
The average speeds for each word were as follows: Smashed (40.8 mph), Collided (39.3 mph), Bumped (38.1 mph), Hit (34 mph) and Contacted (31.8 mph).
The difference in scores indicates that the form of questioning recieved after an event can effect the accuracy of memory recall.
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