Cultural Bias:
-Only explains maintenance in individualist, western cultures, where short term relationships mroe common, and superficial things like rewards/costs make a significant impact
-In collectivist cultures, relationships maintained due to family pressure, religious beliefs and expectations-eg if woman is dissatisfied in middle east she cannot divorce, but man can divorce with no reason
Real World Application:
-Gottman (1992) found that people in failed marriages reported lack of positive exchanges and lots of negative exchanges
-In successful marriages, positive to negative is 5:1, in unsuccessful relationships 1:1 and even lower
-counsellors should aim to increase the ratio of positive to negative exchanges
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