Lab experiements
Manipulating the environment in highly controlled conditions can demonstrate causal relationships.
Strengths
Objective, controlled means of studying human behaviour, data can be quantified and easily analysed.
Weaknesses
May lack ecological validity because artifical; may have demand characterists; could also have experimenter bias.
Case studies of brain - damaged individuals
An idiographic approach observing one case in detail.
Strengths
True insight because greater time spent with particpant; rich qualitative data.
Weaknesses
Lacks generalisability, unrepresntative sample, subjective inpretations.
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