moscovici et al study.
Moscovici et al (1969): ‘calling a blue slide green’
1. 32 groups of six female participants are told they’re taking part in a study on perception
2. presented with 36 blue slides differing in intensity of shade - asked what colour it is
3. 2 confedertes answer by saying either 1/2 responces - 'They always say the slides are green' or 'They say the slides are green on two thirds of occasions'
findings - When confederates say ‘green’ every time: 8% of the majority agree. - When confederates are less consistent this falls to 1.25%
conclusion - consistency is vital for minority influence to occur and If the minority consistently give the same answer they are more likely to sway a majority.