Products

Aesthetics:

• Dyed black leather - suggests strength, power, importance (Throne/King) as well as connoting comfort and stability
• Chrome plated mild steel cross legs - the shiny silver colour connotes a modern and innovative design as well as increasing the perceived value.
• The crossed legs suggest power, stability, sturdiness and power.

Form:

• Angled seat - suggesting comfort, modern/innovative/new design concept
• Curved, crossed legs are inviting and powerful, suggesting omnipotence
• Large seat that could fit more than one person on, again suggesting a large and powerful, throne-like seat.

Aesthetics:

• Black Leather suggests power, comfort and an increased perceived value 
• Silver suggests a more expensive product (perceived value) as well as looking modern, futuristic and strong

Form:

• Rounded corners - suggests safety and a modern design (soft bends)
• Tilted/angled seat - suggests comfort, posture, something new
• Curvy structure - looks modern and inviting
• Minimalistic, lightweight, easy to move around

Other:

• The leather is dyed black
• Can't make sharp corners using chrome plated mild steel tubing
• Function rather than form

Aesthetics:

• Variety of colours suggesting a fun, enjoyable and welcoming product
• Pastel colours - soft and warm
• Stone textured veneer on the base of the product to suggest that it is stable and sturdy
• Veneered MDF (melamine) - improves perceived value

Form:

• Person on the top - inviting, welcoming, gives human characteristics to the product so the user can bond with it
• Straight lines, no curves - suggests a modern design. The designer has created the design with the materials he has used, which has limited the design because you cannot curve MDF
• Symmetrical - power, stable and balanced

Other:

• Focuses on Form rather than Function

Aesthetics:

• Main structure is white connoting a fresh new and maybe pure design.