Buckingham and Scanlon argue that global multinationals are marketing education software and cola-isation occurs when there is product endorsement
Ball argued that the cadburys sport equipment was scrapped as an estimated over 5000 chocolate bars were required for a set of volley ball posts
Beder found in the UK parents, pupils and teachers had to spend £11,000 in Tesco for a single computer in schools
Education has become a commodity and privatized
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