Consider whether a decision is right or wrong by asking if it fits in with what people would rationally prefer.
Singer -> concerned about minorities.
Felt all minorities and individuals should be taken into account when considering what is best for everyone.
Believed you should do what's in the best interests of the GREATEST NUMBER rather than calculating pleasure against pain.
Singer's approach concentrates on minimising suffering rather than maximising pleasure.
Thinks there is more agreement on what causes pain than what gives pleasure - CEILING ON SUFFERING.
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