• Created by: ap04
  • Created on: 14-01-21 17:13

Political Power - Wareing

Power held by government, police, law court officials who implement the law. Often there is a penalty for not following; the power usually has legal backing. 

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Personal Power - Wareing

Power held by a group.

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Instrumental Power - Fairclough

Power used to maintain and enforce authority. 

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Influential Power - Fairclough

Power used to influence and persuade others.

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Power in Discourse - Fairclough

How power is present in the specific linguistic features used.  

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Power Behind Discourse - Fairclough

How the context of production and context of reception shapes language and the power it holds. 

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Fairclough key terms

  • Synthetic Personalisation
  • Memebers' resources
  • Building the consumer
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