Language & Power (in advertising) - Level English Language OCR


how many types of initial power are there?

what are they?

what power types can these initial power types be split into?

what is mitigation?

what is instrumental power?

what is influential power?

what else in power? what about modal verbs? what types are there?

what is epistemic modality

examples of epistemic modal verbs?

what is deontic modality?

examples of deontic modality?

how many people have theories in power in advertising?

who are they?

what does dyer say about advertising?

what does fair clough say is involved in advertising?

what is synthetic personalisation?

common ways of displaying synthetic personalisation?

what are members resources?


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