That it is possible to and desirable to apply the logic and methods of the natural sciences to the study of society. Doing so will bring us true, objective knoweldge of the same type as that found in the natural sciences.
A key feature of the positivist apporach is the belief that reality exists outside and independently of the human mind:
- nature is made up of objective, observable, phusical facts, such as rocks, cells, star etc, which are external to our mind and exist whether we like it or not.
- similarly, society is an objective factual reality- it is a real 'thing' made up of social facts that exists 'out there', independently of individuals, just like the physical world.
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