Words in a language are typically signs. We dont interpret the word 'desk' as a squiggly line, but rather we understand the words context. A 'desk' is the thing we use to place paper and write on, or the thing what our laptop sits on.
So signs signify the thing they're pointing to.
Signs are also replacable for convenience, for example, colorblind people used to not be able to tell the difference between a traffic lights red and green, so the government put a blue tint in the green for conveniency (words can be changed for conveniency)
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