Audience – tailor your response accordingly.
Good reasons – needed to justify any action taken.
Options – you could do this or that: one size doesn't fit all.
Never take sides – maintain an objective viewpoint.
You – direct address using the personal pronoun helps engage the reader.
Authority – convince with expert opinion.
Understanding – display empathy.
Never be negative – negativity is unconstructive and unwelcome.
Tone – strike a supportive tone: serious but not sombre.
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