Ruiter conducted a study, in the Netherlands on breast self examination for evidence of potential breast cancer. It was an independent measures lab experiment, involving female undergraduates. They were randomly allocated to one of four groups:
- High Fear Arousal/Strong Persuasion
- High Fear Arousal/Weak Persuasion
- Low fear Arousal/Strong Persuasion
- Low Fear Arousal/Weak Persuasion
It was found that fear manipulation didn't have an effect, but individuals who reported before the experiment higher levels of fear of breast cancer than others, are more likely to express positive attitudes to regular breast examinations.
Also, more likely to get breast examination, if stronger persuasive message.
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