media

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  • Created by: scarrott
  • Created on: 30-11-16 11:10

Production

the making of a media product and includes the full production process from pre-production to post-production

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conglomerate structure

one overall parent company owns a number of smaller companies called subsidiaries

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distribution

how the product reaches the audience 

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mode of adress

how a media product speaks to or attracts its audience 

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masthead

the title of a publication on the front cover, it is recognisable

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primary research

research that has been undertaken personally by yourself

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quantitative

less detailed data but more accurate as there is a large amount of it

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circulation

the amount of people who purchase a print product

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readership

the amount of people who read a print product as second hand consumption

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gap in the market

when there is a realisation of a need of a product that people would purchase

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