media

the making of a media product and includes the full production process from pre-production to post-production

one overall parent company owns a number of smaller companies called subsidiaries

how the product reaches the audience 

how a media product speaks to or attracts its audience 

the title of a publication on the front cover, it is recognisable

research that has been undertaken personally by yourself

less detailed data but more accurate as there is a large amount of it

the amount of people who purchase a print product

the amount of people who read a print product as second hand consumption

when there is a realisation of a need of a product that people would purchase