Media 0.0 / 5 ? Media StudiesSection A - Theorectical evaluation of productionA2/A-levelAQA Created by: mayarochellexCreated on: 15-04-19 10:28 Anchorage Provides vital information in understanding text. For example captions. 1 of 16 Arbituary or Symbolic Sign A sign where the meaning is culturally acuquired. 2 of 16 Code A system used to create meaning For example Barthes codes. 3 of 16 Connotation Meaning created by a sign Eg a heart connotes love 4 of 16 Decoding When audiences interpret a text. 5 of 16 Denotation The literal meaning of a sign or code 6 of 16 Encoding The intended meaning in a text. 7 of 16 Icon When a sign looks like what it presents. Eg if a picture of a bike resembles a real bike. 8 of 16 Indexical Relationship between the signifier and the signified. Sweat at the gym is an index for hard work None is an index for potential laziness 9 of 16 Myth Higher levels of signification-ideology Barthes refers to it as the 3rd order of signification 10 of 16 Paradigm A set of signs that can be understood individually. 11 of 16 Polysemic A sign with multiple meanings. 12 of 16 Sign The signifier+signified 13 of 16 Signified Meaning intendied for a sign 14 of 16 Signifier Works with the signified to combine into a sign 15 of 16 Syntagm A group of signs that can only be understood interdependently. 16 of 16
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