To test whether phrasing of questions about a car accident could alter participant's memory of events.
Experiment 1 Aim:
To see whether different verbs to describe a collision would affect the estimates of car speed.
Experiment 2 Aim:
To investigate whether the estimates of speed were the result of memory distortion.
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Participants
Experiment 1 Participants:
Forty five students took part.
Experiment 2 Participants:
One hundred and fifty students took part.
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Design & Procedure
Experiment 1:
It was au lab experiment using independent measures design.
Participants were shown 7 films of car crashes used by the Seattle police department.
After watching the films, participants were asked to write an account of the accident and then answer a series of questions, in which all of them were fillers except for 1.
The IV was the verb used in the critical question.
The DV was the estimated speed of car.
Experiment2:
This was also a lab experiment using independent measures design.
All particiants were given a questionaire that asked them to decribe the crash, then to answer a series of questions.
50 participants received a question asking how fast the cars were going when they 'smashed'
50 participants received a question asking how fast they were going when they 'hit'
and a control group of 50 received questions that didn't ask about the speed.
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Results
Experiment 1:
Quantitative data
Estimates of speeds were not affected by the actual speed.
Film Number
Actual speed (mph)
Estimated speed (mph)
1
20
37.7
2
30
36.2
3
40
39.7
4
40
36.1
Verb used
Estimated speed (mph)
Smashed
41
Collided
39
Bumped
38
Hit
34
Contacted
32
Experiment 2:
Particiapants who heard 'smashed' estimated higher speeds.
More than twice as many people incorrectly remembered seeing broken glass hearing 'smashed'
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Conclusions
Experiment 1:
Estimates of the speed varied depending on the verb used, this could be becuase of:
Response Bias - When unclear, participants were given hints to whether it was higher or lower.
Memory Distortion - The verb used actually altered memry of the crash.
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