Aim: To investigate consequences of fear appeals.
Method: Lab exp, questionnaire given out week before lecture to test dentil knowledge. 15 minute lecture on each group gp1 strong fear appeal, gp2 moderate fear appeal, gp3 minimal fear appeal gp4 functioning of the eye (control). Immediately after given questionnaire and asked about effects of lecture.
Results: Strong fear appeal knowledge only increased by 8% minimal fear group increased by 36%.
Conclusion: Fear appeals can be helpful when changing behaviours but it's important that the level of fear appeal is correct.
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