Furman and Duke (1988)
How lack of confidence may effect conformity.
- Students used: Majoring in music or in another subject for their degree.
- Students asked to listen to two versions of a piece of music.
- Asked to state their preference, individually and then in presence of confederates.
- Music majors: Not influenced to change preferences.
- Non-music majors: Significantly affected by the presence of confederates.
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Eagly and Carli (1981)
Whether women are more conforming than men.
- Size of this difference very small in private. Basically no difference.
- Difference between men and women occurs in group-pressure situations where conformity occurs in public.
- Women are more likely to comply with group.
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Perrin and Spencer (1980)
To see if Asch's study only applied for the time of the study.
- Exact replication of Asch's experiment.
- Used engineering, maths and chemistry students as subjects.
- Only 1 of 396 trials did a participant conform.
- May have been more confident due to their studies.
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Smith and Bond (1998)
To see if Asch's study was affected by culture.
- Average conformity rate of collectivist cultures was 37%.
- Average conformity rate of individualist cultures was 25%.
- Collectivist cultures: Members value the collective goals of the group.
- Individualist cultures: Memebers emphasise on personal acheivement.
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