Enterprise

Hello and welcome to our presentation

on our company ‘Cment’ we would first

like to begin by defining what our

product is, what our company stands

for and what we have been up to the

last few months.

Cment sells unique, handmade rustic

jewellery holders, candle holders and

coasters. All with a centralised theme of

being made solely by cement.  

Our company recognised the large carbon footprint and

therefore the environmental impact of our material.

So rather than buying it, we decided to source bags of damaged

cement from a building merchant, which was otherwise going

to be wasted. Because the material was free we realised  that

we could make a large profit whilst helping the environment. 

 So why did we use cement? Well our

marketing team discovered a popular trend

of minimalism and industrialisation within

home décor and interior design. 

After making the basic product solely of cement. The operations team

felt there was a lack of colour so with some research from the marketing

team we introduced copper spray paint on some of our products. We

chose copper as highly influential architectural magazines, such as

‘architectural digest’ had commented on the copper trend at the moment

and the use of it in modern kitchens and homes. 

We really liked the texture the cement produced, in which was different on every product we made. Which gave our company a unique selling point and an authentic feel. 

So our companies steps to success. As a new business

we evidently faced difficulties in different aspects of the

company. Originally, we struggled to finalise a product  

idea, as we wanted to produce a wooden speaker

phones however this proved to be too difficult to

produce without specialised equipment and would

be extremely expensive to make.

Coming up to our schools Christmas Fair we hadn't

finalised on a product we thereore decided to capitalise

on making as much money as possible by  selling

baubles. We handmade them,personalised them, and

sold them invividually or in kits. The kits being £5 each

and baubles ranging from 3 -4pounds, with deals to

attempt to increased sales.

We were going to expand on this idea but felt it was

limited for Christmas time only. We saw a video on how

to make a trinket dish made of cement hands. It proved

to be very difficult to make, however the successful

hands we made sold easily at the Hemel Hempstead

sales event. 

The Hemel sales event proved to be highly beneficial for

our sales team and finalising our product range. They

were able to pick up onpopular items and not so popular

items by looking at the sales of each product by keeping

a tally of what was sold and seeing which was the most

popular.

For example, Candle holder were difficult to see and also

very expensive to produce. So we stopped making the

candle holders and used Watford sales event as a

chance to introduce new products like coasters and

ring holders and sell the surplus of the candle holders so

they weren’t wasted.

Once we had decided on our final product range we

kicked started our social media accounts. As our target

audience is predominantly teens and adults we used the

social media sites that are popular for them, to advertise

on.

Financially we have been very succesful. At the

Christmas fair, we generated £566.15 at the fair

in Hemel Hempstead we tested our products for the first

time, so when it came to the Watford  Fair we introduced

a wider and more refined product range which proved to

be more succesful. Overall, we have a profit of £888.88. 

We hope that we can develop our company

even further in the future and have many plans  

and ideas for future success, we have really 

enjoyed our  young enterprise experience so far. 

Thank you for listening.

For example, Instagram is used mostly by teens and young adults

whereas face book is more popular amongst adults. We post about our

products and upcoming sales events, to gain exposure and to branch out

to the public not just from our school or nearby. Our Instagram is

growing at the moment and we recently got a direct messaging from a

customer in Henley inquiring about buying a ring holder after her sister

buying one at the Watford Fair 

For example, Instagram is used mostly by teenagers and young

adults  whereas facebook is most popular amongst older adults.

We post about our products and upcoming sales events,  to gain

exposure and to branch out to the public not just from our school or

nearby. Our Instagram is growing at the moment and we have

been receiving numerous direct messages  inquiring about our

products.