Catchy title - captures readers attention.
Short paragraphs and sentences - easier to follow and grasp.
Headlines, captions and subheadings - add impact and clarity.
White space - creates clarity and attractiveness.
Bullet points and lists - adds clarity.
Layout - can aid undertanding and make the piece more attractive.
Formatting - can create impact and emphasis.
Type faces - add impact, trust and interest.
colour - eye-appeal, impact and emphasis.
Spot colour - catches the eye,
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