MIND THE GAP AND MAKE A LIST
Rhetorical language - sounds convincing.
Emotive language - appeals to your emotions.
Personal pronoun/ direct address pronoun - adds personal touch
Inclusive pronoun - - Make the reader feel a part of a special group.
Excusive pronoun - seperate a group of people.
Annecdotes - adds interest and engages the readers attention.
Hyperbole - creates a persuasive impact
Description - creates imagery that can be engagiing, involving and vivid.
Facts and opinions - supports writers view.
Repetition/ Rule of three - persuasive
Structure - allows effective build up of persuasive points.
Tone - can add authority or warmth and fun.
Quotes and evidence from expert sources - persuade readers to support the writers view.
Facts - used to hook the reader towards the beginning of the article so as to not put them off with their opinion.
Emotive facts - When facts are combined with vivid and emotive language it can persuade you in a particular direction.
Emotive opinion - This is a result of using emotive facts, as the emotive facts softens the reader up for the emotive words in the opinion.
Pictures - Neither fact or opinion but they can put across a particular message.
Catchy title - captures readers attention.
Short paragraphs and sentences - easier to follow and grasp.
Headlines, captions and subheadings - add impact and clarity.
White space - creates clarity and attractiveness.
Bullet points and lists - adds clarity.
Layout - can aid undertanding and make the piece more attractive.
Formatting - can create impact and emphasis.
Type faces - add impact, trust and interest.
colour - eye-appeal, impact and emphasis.
Spot colour - catches the eye,
Logo - can create a high level of trust.
Illustrations/ photographs - add interest, clarity and emotional impact.
Graphs and charts - ease understanding but can be selective.
Maps - can be helpful
Cartoon adds humour - attracts attention.
Writing to argue
Dear Madam = yours faithfully.
Dear Mr Smith = yours sincerely.
- Introduce why you are writing.
- Evidence for your argument.
- Conclude by saying what you want to happen.
There has to be a sense of balance, so the opposing view must also be included but tactfully conuntered.
Have five convincing points, one for each paragraph
and two opposing points.
USE DISCOURSE MARKERS
However, although, if so, but, clearly, on the other hand, therefore, supposing that, furthermore, looked at another way, in contrast, on the contrary.
Writing to persuade
Write in simple present tense. Repeat and reiterate main points in the conclusion. End with emotional plea. Only use two rhetorical questions.
Three (Rule of)
USE THESE FOR EFFECT!
- Rhetorical question.
- Emotive language.
- Parallel structures.
- Sound patterns.
- Description and imagery.
- Rule of Three.
- Hyperbole (exaggeration for effect)
Writing to advise
Introduce the genre.
Introduce the subject.
Expand on the subject.
Conclude the whole piece of writing.
- Use headings.
- Be humorous (depending on audience)
- Use anecdotes.
- Use bullet points.
- Different sentence lengths.
- Don't impose your ideas.
- Use capital letters and exclamation marks.