Looks like a landmark election result along the lines of 1979 and 1997
The Conservayives despite the unpopularity of Boris Johnson get close to a landslide
The key factors seem to have been the leadership of Corbyn and Brexit
Labour lost the election rather then Conservatives winning it
19% of remainers voted Conservative, 74% of leavers voted Labour
43% of new Conservatives cited Corbyn, 17% Brexit as a reason for their electoral switch
All of the social categories had a Conservative lead, with the biggest gap being in the C2s
Age continued to be a highly significant factor, but the youth vote for Labour declined since 2017
There is a clear geographical divide, with London operating outside of the rest. London has become the Labour base, although its vote even there went down
Overall Labour kept 79% of its 2017 vote
Clearly there has been an enormous amount of partisan dealignment with working class voters turning Conservative. This has not therefore been preceded by class dealignment
The Times: Labour has become the preserve of the better off and well educated. Labour has a 43 to 29 lead among university graduates. In 2015 the lead was only 1
The transition age for voting Conservative is now 39, down from 47 in 2017
The conservative advantage among women ended in 1997 and has been reversed
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Factors in Labour defeat
Corbyn Leadership was disastrous in terms of charisma and credibility. He was perceived as incompetent and unpatriotic. Campaigners on the doorstep reported him to be toxic
Corbyn's Campaign was ineffective and poorly managed. There was no clear message
Manifesto. This was seen as lacking credibility, offering too much without providing an explanation of how this would be delivered.
Brexit played against Labour because of a widespread desire to see the issue settled in the Boris deal. Labour's Brexit policy seemed muddled and indecisive
The Tabloid Press was particular hostile, and this had an impact despite declining newspaper sales
Johnson's Charisma and simple message to Get Brexit Done had vibrancy
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