Professional bodies such as BPS and APA produce ethical guidelines and codes of conduct
Intend to tell psychologists what isn't acceptable and tell them how to deal with dilemmas
However "rules & sanctions" approach is rather general - impossible to cover every situation researcher may encounter
CPA takes different approach - presents series of hypothetical dilemmas and invites discussion
Encourages discussion whereas BPS/APA approach closes off discussion as answers to what is right/wrong are provided already
Guidelines also absolve researcher of responsibility - claim they followed the guidelines so research is acceptable
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