Customer Care - Product Groupings



  • POP = Point of Purchase
  • POS = Point of Sale
  • Put in retail store to attract customer interest and promote sales of a product
  • strategically used to attract customer attention
  • basic way to advertise products for sale
  • includes: sale banners, clear acrylic sign holders, retail signage frames, gondola sign holders, retail sale signs, outdoor message boards, cards and more
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Product Groupings

  • Products can be grouped according to:
    • species
    • category of product
    • perishability
    • seasonality
    • special promotions
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Special Promotions

  • marketing activity
  • inform customers about products and persuades them to buy
  • stimulates short term sales
    • Product of the Month (POM)
      • Generally, set by the company or sponsored by a supplier
    • Special Offers 
      • used to get rid of a product e.g., near sell by date/end of line
  • build long term sales
    • branding
      • the process of creating a distinctive and lasting identity in the minds of consumers
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