Customer Care - Product Display Systems


Product Display Systems

  • anything in a store that houses or promotes your product
  • visual merchandising
    • get your stock noticed
  • create displays
    • encourage impulse buying
      • increase sales
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Product Display: Shelving

  • Most common display system
  • Maximise space
  • Optimise customer flow
    • Guide customers around unit
    • Encourage them into certain areas of the shop
  • Offer more visibility to generate more sales
    • Place popular products at the back of the store
  • Located around the outside of the shop space
  • In grid & spine layouts used in ‘lines’ to generate aisles
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Product Display: Modular Displays

  • Offers maximum flexibility
  • Versatile
  • Visually appealing
  • Limited space
  • Encourages browsing
  • Used in free flow designs
  • Requires large floor space
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Standalone POP Displays

Point of Purchase (POP) displays

  • Draw attention to your product
  • Exist separately from traditional isle shelves
  • Include spinners, dump bins and display cases
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Standalone POP Displays: POP Displays: CDU

  • Counter Display Unit
  • Normally placed on a shop counter to encourage consumer impulse purchase
  • Normally made from cardboard depending on length of time display is required may also use plastic or wood.
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Standalone POP Displays: POP Displays: Gondola End

  • Forms part of the shelving units
  • Positioned at the end of the store aisles and by till points
  • Encourage more sales
  • Used to highlight products
  • Promotes key products such as promotions
  • Gondola Units can also be free standing shelving units
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