Customer Care - Product Display Systems

• anything in a store that houses or promotes your product
• visual merchandising
  • get your stock noticed
• create displays
  • encourage impulse buying
    • increase sales

• Most common display system
• Maximise space
• Optimise customer flow
  • Guide customers around unit
  • Encourage them into certain areas of the shop
• Offer more visibility to generate more sales
  • Place popular products at the back of the store
• Located around the outside of the shop space
• In grid & spine layouts used in ‘lines’ to generate aisles

• Offers maximum flexibility
• Versatile
• Visually appealing
• Limited space
• Encourages browsing
• Used in free flow designs
• Requires large floor space

Point of Purchase (POP) displays

• Draw attention to your product
• Exist separately from traditional isle shelves
• Include spinners, dump bins and display cases

• Counter Display Unit
• Normally placed on a shop counter to encourage consumer impulse purchase
• Normally made from cardboard depending on length of time display is required may also use plastic or wood.

• Forms part of the shelving units
• Positioned at the end of the store aisles and by till points
• Encourage more sales
• Used to highlight products
• Promotes key products such as promotions
• Gondola Units can also be free standing shelving units