Culture

Culture is the way of life of a particular group/society.

Norms

• A norm is an expected action or accepted behaviour that is based on a culture.
• Norms are relative and vary between country, gender, ethnicity, age and culture. 

Values

• Values are beliefs that a culture or society see as important. 
• Values are believed in by a society collectively and their actions are based on values.

Norms and values are relative and can change over time.

• Cultural diversity - culturally embedded differences within society.
  Intracultural diversity - diversity within cultures e.g. north vs. south Britain.
  Intercultural diversity - diversity between cultures e.g. Muslims eat halal, Christians don't.
• Cultural hybridity - when two or more cultures are combined, it creates a new culture.
• Multiculturalism - different ethnic groups living side by side.

Popular culture

• Accessed by the masses and associated with shallow activities e.g. pop music, football.

High culture

• Associated with the elite and upper class e.g. opera and ballet.

Subculture

• A minority part of a culture eg. emos, skinheads.

Global culture

• Emerges due to patterns of migration, trends in international travel and the spread of the mass media e.g. emailing, New Years celebrations.

Consumer culture

• Based on cultural and economic factors and buying and selling goods e.g. iphones and amazon (not all cultures are consumers).