Median income is $86,500 a year (national average is $52,250).
Access to employment -> university of california is the city's single largest employer and offers a range of opportunities.
A number of well established high tec companies such as Blizzard Entertainment and Broadcom (broadband company).
Several TNC headquarters in the area such as Toshiba and Kia Motors.
Home to many new business ventures.
Excellent Healthcare.
Relatively low pollution as on the edge of the Los Angeles conurbation so avoids the smog common in places in the centre of the connorbation.
Schools regularly assessed and are among the best in the country- 5 high schools and several tertiary educational facilities.
High educational standards- many have first degrees and a fair number have second degrees.
About half of the residents are white with numerous asian groupos mainly from Vietnam.
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Housing
Characterised by single-family houses on relatively large lots.
Most households own their own home (91%) and 2/3 have lived in Northwood for more than 10 years.
Average household size is 2.8 people.
Many streets are lined with trees.
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Future?
Among the highest ranked cities within the USA for factors such as safety, management and 'best place to live'.
Even in economic downturns the area retains its reputation for high paid employment.
Combination of high quality housing, transport infrastructure, education, facilities such as retailing, Mediterranean style climate and easy beach access.
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Figures
Average Income (Per annum): $86,500
Life Expectancy: 80 years
Educational Attainment (% degrees per 1000 people): 38.4%
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