The total accounting return for a project to see if it meets the target return.
To calculate:
1) Add up all the inflows.
2) Calculate profit = inflows - investment.
3) Divide the profit by the life of the investment.
4) Calculate percentage: profit over life / initial investment.
- + Simple to understand and easy to calculate.
- + Focuses on the overall profitability of an investment project.
- + Easy to compare ARR with other key target rates of return to make a decision.
- + Use all returns generated by a project.
- - No indication of the payback period.
- - The life of the investment project needs to be known.
- - Focuses on profits rather than cash flow.
- - Does not adjust for the time value of money.
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