Public Relations 0.0 / 5 ? BusinessMarketingBTEC NationalAQA Created by: it7434Created on: 09-12-21 14:27 A 100-200 word article made by the business and sent to news agencies highlighting something newsworthy about new products. Press Release 1 of 12 Commercial events where many similar enterprises exhibit their products or explain the services. Exhibitions 2 of 12 Enterprises pay to have their name and brand displayed at major events. Some celebrities are paid to publicize the goods and services. Sponsorship 3 of 12 A one-off public occurrence to catch the media and general publics attention. Promotional Stunts 4 of 12 What enterprise will use specialist staff to plan and manage promotional methods? Large Enterprise 5 of 12 What type of enterprise will have a limited budget? Small Enterprise 6 of 12 A representative of an enterprise contacting potential customers directly. Personal Selling 7 of 12 A type of personal selling where the salesperson is in direct contact with the customer. Face-to-face 8 of 12 Direct marketing enables an enterprise to set up an ................ with the customer. individual relationship 9 of 12 Leaflets, letters and brochures about new products. Direct Mail 10 of 12 Sales representatives making phone calls to inform customers of offers and new products. Telemarketing 11 of 12 A large booklet of information including, photos and descriptions of products and how to order. Catalogues 12 of 12
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